If you want to gather honey, don't kick over the bee hive

"Follow The Leads gives you the ability to build your business with the only limits being your imagination"

Blake Sullivan | Co-FOunder

Blake Sullivan - Director / Co-founder

I`m Blake Sullivan. I'm a 36-year-old Sydney sider with a passion for SEO. I live it, I breathe it and I am driven by results.

My digital marketing journey started many years ago as a PLC programmer and graphics designer. Back then, I was just a novice trying to find my feet. It wasn’t until I decided to start out on my own that I hit major obstacles. 

I left the digital world and escaped back to my roots to start an air conditioning business. Little did I know, this was an extremely flooded market and finding clients was tough. I watched my bank account drain away as I put all my efforts into successfully promoting my business.

I tried everything: newspapers, flyers, pamphlets… the only thing that was working was word of mouth, but that wasn’t enough to sustain a business. On top of this, air conditioning was seasonal work, so I was fighting against the clock.

Then one day, I was at home and the apartment above us had a pipe burst on their washing machine, which flooded our room. The carpet was soaked and I had no idea who to call. I spoke to the real estate agent and was told, “Find a business on Google and just book them in.”

And that was the day it all changed. This was the answer. Everyone was turning to Google for information and I needed to get on board. A light switch flicked and I found the answer to my prayers.

I set off on a quest for knowledge and education in the world of digital marketing. I spent a couple of years learning the ins and outs of search engine optimisation and website design. I put everything I learnt into my business website. Shortly after, my website reached the number one position for multiple keywords and the phone started to ring.

People noticed my instant success and began to ask questions. I shared my story with some close friends, but still held my cards tight to my chest.

Then one of my close friends started a small business. They put up a large sum of money (re-mortgaged the house) to get started and just couldn’t get people through the door.

I was in a position to help and within six months the customers began flocking in. The business was receiving great online reviews, positive word of mouth and had to hire extra staff to keep up with the newfound popularity within the local community. 

I will never forget how that made me feel. 

This is what spurred the start of Follow The Leads and I am still driven by that feeling today. Word spread and it wasn’t long before people were calling, messaging or emailing asking if I could do the same for them and their business. Follow The Leads is now here to stay and help businesses out with all their digital marketing needs.

If you have the drive and are looking for that extra boost to have your phones running off the hook, then be sure to give us a call today.

"Don't judge each day by the harvest you reap but by the seeds that you plant.."

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